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Editorial policies of European public broadcasters for the use of new social media

Francisco Campos Freire, Tania Fernández Lombao, Andrea Valencia Bermúdez


The use and management of social networks by public broadcasting services is one of the key issues underlying the current field of communications. The present work analyzes the presence of European public broadcasters in social networks and the adjustment of editorial policies to the new digital context. In starting from a decalogue of aspects considered relevant to manage accounts in social networks, we also analyze among the seven countries leading the process whether or not they are counting on such rules and tools.


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This work is licensed under a Creative Commons Attribution 3.0 License.