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Digital Production Cultures and Public Service Broadcasting in the UK

Andrea Meyer Medrado


This article draws from a research project on the transition of public service broadcasting to a multiplatform scenario in the UK. Here, the article is mainly based on an ethnographic study of Scary School, an educational webgame made for Channel 4’s Education Department. The webgame represents an example of media convergence as it combines various elements, such as videos, animations and flash games. By connecting the webgame’s narratives with the production culture that produced it, this research complicates convergence culture paradigm by demonstrating the challenges that convergence logic poses for producers in their everyday practices.


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This work is licensed under a Creative Commons Attribution 3.0 License.